![[#03] The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)](https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/96/30/57/96305711-ae1c-c645-8b45-4f4a27077d28/mza_15343716138185168515.jpg/400x400bb.jpg "[#03] The IP Empire - My \"Antifragile\" Strategy for Multiplying Markets (Without Starting Over)")
[#03] The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)
Update: 2025-10-07
Description
Read this post: mikekim.com/ip-empire
If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think.
I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns.
This is the framework that kept my business growing during COVID while others scrambled, and it's built on strategic principles I learned from an ancient Chinese novel and it's videogame counterpart.
- 0:01 - An overview of what shaped my view of strategy
- 3:15 - I'm no Sleeping Dragon, but...
- 4:23 - The IP Empire framework
- 6:44 - Stop chasing gigs, start building properties
- 9:05 - Taleb's "Antifragility"
RESOURCES & LINKS:
- Waitlist for Book Accelerator: http://mikekim.com/writeyourbook
- My new book, Own Your Brand, Own Your Career: »
- Three Kingdoms book: https://amzn.to/4nAF6Gf
- Three Kingdoms vid summary: Three Kingdoms - OverSimplified
- Antifragile book: https://amzn.to/3VP5wYL
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